High Profit Storytelling



What Is High Profit Storytelling?

High profit storytelling is any form of communication – words, images, audio, video, or a combination of these – that persuades people to pay you money for your products and services.



Words & Images

Most people rely primarily on words to communicate. I know, that’s an obvious statement. What is not obvious is the fact that most words fail to communicate effectively. Words are open to many interpretations. You say something to someone; the person’s brain often creates a totally different meaning than the one you intended. The results can be comic, or they can be disastrous, leading to conflict, even violence.

Anyone who uses words to persuade and influence people to buy things must learn what words to use and exactly how to use them.

The most powerful words in sales and marketing are words that paint pictures. They form the language of the senses. They make your listener hear, see, taste, smell, and feel the things you talking about. Language of the senses talks to the heart, not the head; it arouses emotion. Emotion is the trigger that impels people to buy what you have to offer. See? I just painted a picture for you.

high profit communication



Video

Video dominates online marketing and sales. Why? Because it tells picture stories. One strong image can cut through all the haze that words often create. Plus, a strong image doesn’t just deliver your sales message; it imprints it on a person’s memory and stirs feelings that can lead that person to pull out her credit card and thrust it at you to buy, buy, buy.

Now, imagine the persuasion power you create when you combine sensory language with strong images, and you add the powerful pull of a live interaction with your prospective customers and clients. What you get, is the irresistible force of a money magnet called a Webinar.

money-magnet



What Is A Webinar?

Webinar is a short word for Web-based seminar. It is a presentation, lecture, workshop or seminar that is transmitted over the Web using video conferencing software. A key feature of a Webinar is its interactive elements: the ability to give, receive and discuss information.

You’ll find this definition on a site called Webopedia that keeps you up to date with the technology that is changing your world at warp speed.

Webinars are untapped goldmines for anyone in business. The key to their treasures is in their interactive elements.

A Webinar is different from a Webcast because the Webcast transmission is one way and does not allow interaction between the presenter and the audience. That difference is crucial. It can make you a fortune if you understand it.

Who Should Use Webinars?

  • People who sell products and services
  • Coaches who offer programs
  • People who want to educate
  • Network Marketers (Build powerful teams with Webinars)
  • People with any important message to share

Why You Should Use Webinars

  • Leverage your time - one message to many people simultaneously
  • Create immediate irresistible rapport
  • Sell high ticket products, services, and programs
  • Attract qualified leads
  • Dominate the marketplace with your brand
  • Enormous ROI - high quality promotion at low cost

How To Choose Your Webinar Software

1) Decide your outcome – Before you choose a Webinar platform, you’ve got to know what you you want to achieve with it. Do you want to sell a product? A service? Is your main objective to educate people or to sell them something?
Will you train a team with your Webinar? Will you have multiple presenters? Each Webinar software has strengths and weaknesses depending on the outcome you want.

2) Play detective – do your research. Find out what other successful people in your niche or industry are using for their Webinars. Reach out to them, and ask them to give you the pros and cons on the platforms that they use.

3) Cost – The importance of cost depends entirely on your priorities and your budget. Webinar conferencing services vary widely in cost. You can do Webinars for free. You can also pay more than $500 a month for a service like GoTo Meeting (your cost rises with the number of attendees).

Why Are Webinars Money Machines?

The main reason you can earn a fortune with webinars is that people don’t buy products and service; they buy YOU. And, there’s nothing like a Webinar to showcase you.

Think about it. You can connect with an audience for an hour or more, engage them with slides, polls, video, your voice; you can show them who you are by appearing on camera live.

That’s powerful. It establishes a likability and trust factor that can remove all barriers to giving you money. Of course, you must provide value.

How much money can you make with Webinars? When you learn how to do them right (it’s not rocket science), you can earn big money.

Let’s say you’re just starting out. You throw together a thirty to sixty minute Webinar to sell a product or service. You promote the Webinar on social media, attract an audience of fifty people, and five of them pay buy your $97 offer. You’ve earned $485 for less than an hour’s work without leaving home. Not bad.

Now, let’s say you keep doing Webinars, you take a course on how to master them, and you apply what you learn. You create a high end offer with a price tag anywhere from $1,997 to $4,997 or more.Those figures are not uncommon.

Top marketers like Frank Kern, Mike Filsaime, Eben Pagan, the list goes on, have earned $500,000 and more with one Webinar. These high stake Webinars are usually longer than one hour. They can be two hours or longer. But hey, that’s one helluva payday for two hours in the comfort of your home!

You may be thinking, “People don’t have the attention span for a two hour Webinar.” Oh yes they do – if you keep them engaged for all 120 minutes. How do you do that? Let’s find out.

How To Make Big Money With Compelling Webinars

Deliver Value-Value-Value! – This is the biggest secret to your success with Webinars. I call it a secret because most people get it wrong. They think they are delivering value; what they are really doing is pitching their product, service, or opportunity. Big no-no!

1) Don’t pitch. People don’t like to be sold things. Huh? Then how can you make money? By proving that whatever you’re offering has so much value that people can’t live without it. You see, people (that includes me and you) don’t like being sold to, but they love buying things that they choose to buy.

Have you ever walked into a store where a salesperson descended on you like a hawk? I have. When they ask, “Can I help you?” my knee-jerk response is “No, thank you. Just browsing.” If you relate to this, burn it into your memory. It can make you a fortune.

2) Know Your Audience – You cannot deliver value if you don’t know who you are delivering it to. Seems obvious, right? Then, why do so many people miss the mark completely on this one?

They miss it because they focus only on the “awesome” thingamajig that they’re selling. They never do any market research to find out how many people are actually looking for their thingamajig.

Here are some powerful tips about how to do your market research. First, ask yourself, “What are the biggest benefits that my thingy-wingy offers? Remember, benefits are not features. Benefits are the results a person gets when they buy what you offer.

Example: A weight loss protein shake – Features: organic whey protein from New Zealand. Benefits: Rapid, safe, longterm weight loss without dieting. Get it?

Use the Google Keyword Tool to research your audience or target market. Think of words and phrases they might type into the search field; those words and phrases define the specific benefits your prospective buyers really want.

The Keyword Tool will also give you related keywords. Check their search frequency and how much advertisers are willing to pay for the keywords. These are all great indicators of the demand for your product or service.

Search for Facebook groups and forums where people are discussing the kinds of things you offer. Join the groups and forums. And, remember, DO NOT PITCH! Offer value by answering peoples’ questions. Educate and support the group.

When you get a clear picture of your target buyer, create an avatar that describes the person specifically – age, gender, income bracket, likes and dislikes, etc.

3) Map Out Your Webinar

  • Decide on ONE message
  • Choose 3 main talking points
  • Choose your visuals (slides)
  • Create an irresistible offer
  • Create a clear simple call to action

You may not know how to do some of the things on the list. Don’t worry about it. You can learn them. There’s lots of good training on how to do effective Webinars. some of the platforms that I review for you include extensive training. Take full advantage of it.

4) Promote Your Webinar – Many people leave this until the last minute. Don’t be one of them. Mail to your list if you have one. Announce your Webinar on social media. Pay for a Facebook ad to promote it. It’s affordable, learnable, and it can deliver a great return on your investment.

Again, some of the Webinar platforms you can choose have great email integration and provide attractive invitation pages with reminder emails and followups.

5) Deliver Your Webinar – Tips For Making It Profitable

  • Open with a hook - questions work well - they hook the mind
  • Support your words with slides (*Do not put all your words on the slides)
  • Use simple uncluttered images in your slides
  • Incentivize people to stay until the Webinar ends with a valuable giveaway
  • Practice-practice-practice
  • Have fun

Final Thoughts

Webinars are the most cost effective and powerful marketing tools for any business that wants to grow and earn massive profits. They are easy to learn, fun to do, and offer the greatest potential for you to convert cold prospects into raving fans for your business.

Some Webinar platforms even allow you to do the Webinar once, then set it on automatic pilot and make money for you 24/7.

Every entrepreneur, network marketer, and serious business person deserves to explore the power of Webinars to create exponential success.

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